Proposed Use For Organizations Setting Standards

There is a class of Trademarks in Canada known as “Certification” Trademarks. They differ from normal Trademarks, in that the owner does not directly sell any product or service. Certification marks indicate that the quality of goods or services made by others meet specified standards. For example “Senior Friendly” could be obtained as a Certification Mark by a seniors organization who wishes to set standards for businesses to meet regarding conducting business with elderly persons. For example “Green Shores” could be obtained as a Certification Mark by an environmental organization wishing to set standards for proposed shoreline development. At this time, most Canadian Trademarks can be filed based upon “Proposed Use”, Certification Trademarks cannot. On March 1, 2013 first reading was given to a proposed Canadian law (Bill C-56) which will allow Certification Trademarks to be filed based upon “proposed use”. This will simplify the process for any service organization seeking to establish standards for businesses.